Category Archives: Video SEM Hampstead NC

L’Oreal and ZenithOptimedia part ways in Singapore

l'oreal

L’Oreal has parted ways with ZenithOptimedia for its media-buying duties in Singapore, Marketing understands from its sources.

Meanwhile, L’Oreal has also tipped to have appointed Carat for the business.

L’Oreal last called a review of its media business in 2012, re-appointing ZenithOptimedia then.

According to R3’s pitch list, the business was worth US$7 million in billings a year for 2012.

ZenithOptimedia and Carat both declined to comment, while L’Oreal could not be reached at the time of publishing.

OpenRice picks Optimedia

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Dining guide and platform OpenRice has appointed Optimedia in Malaysia as its media agency of record.

The agency was appointed without a pitch.

The agency will be tasked to manage the client’s media buying and planning activities.

“In this highly competitive Malaysia digital landscape, we are glad to engage Optimedia who is creative, market sensitive and possesses good knowledge of the local digital scene,” said Ang Boon Chow, country manager of OpenRice Malaysia.

OpenRice has recently launched a food finder mobile app as well, OpenSnap. OpenSnap enables users to build their own personalised food albums and use the mobile app to search nearby restaurant.

“OpenRice wanted a media agency that can provide solid media strategy and fast turnaround,” said Wong Pi Yee, managing director of Optimedia Malaysia.

TNS appoints regional political and social director

Chaitanya Reddy

TNS has promoted Chaitanya Reddy to the newly created role of political & social director, Mekong Region. Reddy has been leading TNS’ efforts in political and social research in Vietnam since March 2012 and in his new role extends his responsibilities across Vietnam, Thailand, Cambodia and Myanmar.

This is a new role within TNS and will have Reddy report to Ralf Matthaes, regional managing director for the Mekong.

Commenting on Reddy’s appointment, Ralf said: “We have seen the demands of our development aid clients grow significantly in recent years as this part of the world sees rapid and sustained change. Chaitanya has demonstrated strong leadership and a great understanding of our clients’ context, which will benefit more of the organisations we work with as he extends his scope across the region.”

Reddy joined TNS in 2010 and has been based in Vietnam since 2012. He began his career in India and held roles with the Social and Rural Research Institute of IMRB – a Kantar Group Company – and the Centre for Science Development and Media Studies, where he focused on e- Governance and development.

Reddy said: “Development aid organisations across the Mekong are looking to really build an understanding of the lives and challenges of people on the ground. I am excited by the opportunity to work with more of our teams and clients across the region to extend the reach of our work and deliver more benefit into these countries.”

Reddy takes up his new role from 1 June 2014 and will be based between Hanoi and Bangkok.

Ugly Website Hurts, Right To Be Forgotten, Webspam Team Mistakes, Speedlink 21:2014

ditesco speedlink roundup 2014

Hi everyone! Hope you all had a great and productive week. This week Rand of Moz.com published a video that is quite interesting, specially for business owners. The topic he discusses is quite a sensitive issue as it depends a lot on what a business owner feels about their sites design and usability. In any event, sites that are awful can hamper your marketing efforts and in this video, Rand shows us how to make objective decisions to move our businesses forward. He also mentions some online tools that are tailored to “usability testing”.

What if Your Ugly Website is Holding Back Your Marketing Efforts?

New “Right to be Forgotten” ruling in EU.

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This week, another noteworthy news was that from the European Union´s court ruling about the so called “right to be forgotten”. The ruling means that now anyone (in the EU) can ask for anything to be removed from Google, which soon will spike a great number of requests. In reality, there are mixed feelings about this and while it sounds simple enough, it´s not (is it ever?). Anyway, SearchEngineLand prepared a Q&A on how things really will work, to the best of their abilities. Check it out here, if it is something that is of interest to you.

What could the webspam team have done better?

Barry Schwartz, this week asked a question on GoogleWebmasterHelp, of which Matt answered. The question was.. “Was there a key moment in your spam fighting career where you made a mistake that you regret, related to spam?”

And as usual, in no particular order:

Content Creation & Marketing/SEO and Search

Social/Small Business Bites

More from around the web…

That’s it! Enjoy and have a great weekend!

image credit: marketingland.com

NBA, Acer enters promotional deal in Philippines

Acer NBA

The National Basketball Association (NBA) adds another brand partner in the Philippines following a promotional deal with Acer Philippines announced Thursday.

Acer will be integrated into NBA media and events in the country, including NBA TV, NBA.com Philippines and NBA 3X Philippines 2014. Acer in turn will feature the iconic basketball league in its retail promotions and contests.

The computer brand kicks off the deal by giving out free NBA laptop backpack upon the purchase of select Acer laptops to qualifying NBA fans and consumers until 30 June.

“Both companies have demonstrated their values by providing memorable experiences to our fans. This union of two global influencers and industry leaders is a seal of recognition highlighting our shared commitment to delivering only the best products and services to our customers,” said Manuel Wong, Acer Philippines general manager.

Aside from Acer, the NBA also has multi-year marketing partnership deals with other brands including KFC, Phoenix Petroleum and Alaska.

PAL, San Miguel sponsors CNN World Economic Forum coverage in Manila

World Economic Forum CNN Manila

CNN International announced that that San Miguel Corporation and Philippine Airlines will be sponsoring its week-long coverage of the first World Economic Forum (WEF) held in Manila.

As corporate advertisers, the brands will take advantage of the increased visibility from the coverage as millions globally tune in to get updates about the WEF.

The 23rd World Economic Forum on East Asia will be held in the capital next week and will be covered by CNN International daily, culminating on May 24 & 25 with a 30-minute WEF special. There will also be dedicated WEF reports on www.cnn.com

The special WEF theme week kicks off on CNN International on Monday May 19 and continues until May 25.

“CNN is proud to have the support of such prominent Philippine companies as they continue with their international expansion plans. The spotlight will be on the Philippines during WEF, so there is no better time to reach out to business leaders around the world through CNN,” William Hsu, vice president of news advertising sales, CNN International Asia Pacific:

Trimaran Capital forms joint venture with Mazarine Groupe

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Hong Kong holding company Trimaran Capital, owned by Pansy Ho and Michelle Cheng, has formed a joint venture with French luxury communications agency Mazarine Groupe.

The new Sino-French joint venture is named Mazarine Asia-Pacific.  It combines Mazarine’s expertise – print and design, advertising, and creative and management services for fashion shows and special events – and public relations services of Trimaran PR Asia, of which Trimaran Capital is a shareholder, in its offerings for the Asia-Pacific.

Trimaran Capital and Mazarine Groupe jointly own the joint venture.

“Trimaran has clients spanning, for example, the property and hospitality industries.  There is a lot of potential for synergy in terms of introducing the services of an international agency to these clients,” said Cheng, chief executive officer of the joint venture and Trimaran PR Asia managing partner.

“Many developers and hotels in China are looking to the Western world for inspiration.  It’s about how we can connect these Chinese brands with French creatives and designs,” said Cheng.

In addition to being the founding partner of Trimaran PR Asia, Ho is chairman of the joint venture.

Although one of Mazarine’s strengths is digital services, this part of its business is not included in the joint venture for the time being.

Cheng said, “Digital services are very localised.  Right now, we want to focus on combining our public relations expertise with Mazarine.”

The joint venture is headquartered in Hong Kong and includes Trimaran’s current offices in Beijing, Shanghai and Macau.  It has plans to open offices in Taipei and Singapore.

Mazarine’s subsidiary Mazarine La Mode En Images Beijing, which organized fashion shows in mainland China, is also part of the joint venture.

Public relations services were not previously offered by Mazarine, whose clients include LV, Cartier and Chanel, and has organized shows for Paris Fashion Week.

Paul Emmanuel Reiffers, president of Mazarine Groupe and deputy chairman of the joint venture said, “Just like the prestigious brands we are serving, we are continuing our expansion in Asia.  With Trimaran’s strong local presence and the collective skill sets in business strategy and development, the joint venture is poised to serve our clients globally as well as fuel growth for our home base in Paris.”

Security Apps Your Business Should Be Using This Year

SecurityAppsBusiness

Now that you and almost all of your team have smartphones, have you thought about which apps are useful to you and your business? Chances are you are already using a few simple ones, but there’s a lot of potential for helping business productivity, and even business security, by using apps which your team can utilize while they’re on the move. As with any business, protecting your data and systems is key, so we’ve drawn up a list of five security apps that your business should be looking at using right now. They could well save you time and money further down the line.

Mimecast mobile app

Email can be a point of vulnerability for any business of any size. Whether it’s phishing, malware, data leaks or the inefficient handling of spam, using a unified system such as Mimecast Email Security will give you the peace of mind you need. Not only does it protect against inbound and outbound email threats, it will also continue to work through other system outages, and all of your employees will be able to securely view their email on their mobile devices using the Mimecast mobile app.

Hotspot Shield VPN

When you or your employees work on any public WiFi, you’re opening up your business to a serious security threat. Malicious hackers can track and snoop on your information and potentially steal data and important information. To prevent that, use Hotspot Shield, which secures mobile WiFi connections with encryption. It can also help you unblock sites that the public WiFi might have blocked, like YouTube, so you can still check out that most recent business tutorial (or Katy Perry video!) on the move.

My Secret Folder

If you and your employees use your iPhones for work (and let’s face it, that’s pretty much all of us these days), there could be files that you wouldn’t want someone else to see if your phone were lost or stolen. Store them securely and secretly, with My Secret Folder, which places them in an encrypted ‘safe’ on your phone, with several ‘locks’ that only you or your employee will know the ‘key’ to. Our favourite feature is the one that kicks in if your iPhone is ever stolen; within minutes it will email you a picture and location of the thief!

Box

Box is the perfect way of securely storing important files, pictures and documents in the cloud, so all of your employees can access them on their smartphones. Indeed, no list of must-have work apps is complete without Box. Box lets you store files in the cloud, share documents with co-workers, and even edit files with other apps installed on your device. Box is also way ahead of the competition when it comes to securing work files.

LastPass

Worried that you or your employees will forget an important password? Everything requires a password these days and, although it’s tempting to use the same one for everything, that defeats the purpose. Instead, use LastPass. It stores your passwords, and will automatically generate secure ones too.

So there’s our rundown of five top security apps your business should be looking at using today. By ensuring your business is secure on your network of smartphones and devices, you’ll be giving yourself peace of mind and possibly preventing a genuine business disaster.

image credit: mytechlogy.com

Why radio is still essential in the PH ad mix

Buluran Kantar

A pioneering Kantar Media study reveals that although Filipinos spend more time watching TV, those who listen to radio stay longer, confirming the media’s invaluable role even in today’s advertising mix.

This is among the key findings of Tuning in to Radio, a first-of-its-kind study by Kantar and the RRC-KBP (Radio Research Council – Kapisanan ng mga Brodkaster ng Pilipinas) showing radio’s strengths a marketing medium.

TV is the media of choice in the country, cornering a whopping 77% of total ad spend in 2013. But while the lead is far from the 18% stake of radio, Gabriel Buluran, Kantar Media general manager, defends that there are opportunities in using the medium most advertisers miss.

READ ALSO: PH 2013 ad spend reaches P340 Billion

On average, radio listeners spend almost two sessions per day compared to TV viewers’ sixteen (16) sessions per day. However, they listen to the radio for 105 minutes per session compared to only 20 minutes per TV session.

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“This provides marketers an opportunity to communicate their messages to target radio listeners who stay tuned in for a longer period of time,” adds Buluran.

Over two million respondents do their listening at home but the biggest opportunity to reach audiences is at work and during commutes. There are 300,000 Filipinos who listen at work and 100,000 while in transit at around 9:00 AM to 10:00 AM.

“There are 2.34 million people pass through EDSA every day. The only touch point you have is through mobile devices, one of which is radio. For advertisers and networks this is something they should probably seriously look at,” Buluran recommends.

He adds that brands can further promote their products and services by maximizing underutilized radio air time slots. While TV’s peak time is at noon (11:00 AM to 2:00 PM) and evening (6:00 PM to 11:00 PM), radio’s prime time is between (6:00 AM to 10:00 AM), which nets 4 million listeners, and hooks almost two (2) million during the late night block (9:00 PM onwards).K1

Radio has even evolved to reach new audiences through their mobile phones. Around 33% of Filipinos listen to FM radio through mobile devices, but Buluran points out that TV has quickly responded to the trend.

“The problem is, we know TV stations are going mobile. Before they arrive, [the radio industry] must protect its edge. Don’t wait for the dominant medium to encroach on the space that is exclusive to you now,” he adds.

Buluran is referring to ABS-CBNMobile, a $3 billion network sharing deal between Globe Telecom which lets the media conglomerate stream programs exclusively to its subscribers on top of SMS, call and data services.

READ ALSO: ABS-CBNmobile is PH’s third telco player

 

LOOK: Google Glass in the PH via CDR-King is a hoax

google glass

Bad news for Filipino tech hopefuls – a Facebook post from CD-R King teasing that they will soon sell the highly anticipated Google Glass in the Philippines is confirmed to be hoax.

Last Sunday, budget electronics retailer posted this teaser on its official Facebook page which arguably got numerous netizens excited. The picture was accompanied with the text:

“See Things Like You’ve never Seen Before. Look out for Google Glass in Cdrking store! A stylish and classy way to see your screen. Google on the Go!”

CDR-King Google Glass

The news was immediately picked up by some media outlets including GMA and Yahoo News, reporting that Google Philippines has yet to make an official statement about the wearable tech reaching the country’s shores.

Speculation was put to rest yesterday with CDR-King explaining that the tease photo was “erroneously” posted. Details whether the company will pursue the person behind the post were not disclosed.

CD-R King Google Glass

The prank annoyed most Filipinos who hoped that Google Glass was coming to the Philippines even if it is highly unlikely, at least for now. Google Glass isn’t even commercially available in its home country and only had a one-day sale back in April for early adopters.

The rest were waiting for the punch line to come, smelling a publicity stunt brewing at first sight of the post.

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