L’Oreal and ZenithOptimedia part ways in Singapore


L’Oreal has parted ways with ZenithOptimedia for its media-buying duties in Singapore, Marketing understands from its sources.

Meanwhile, L’Oreal has also tipped to have appointed Carat for the business.

L’Oreal last called a review of its media business in 2012, re-appointing ZenithOptimedia then.

According to R3’s pitch list, the business was worth US$7 million in billings a year for 2012.

ZenithOptimedia and Carat both declined to comment, while L’Oreal could not be reached at the time of publishing.


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